Adidas’s potential Puma poach is smart, but hurdles await new boss: analysis


German sportswear giant Adidas said Friday that it is in talks with Puma’s Bjorn Gulden as a potential successor to its departing CEO Kasper Rorsted, shortly after Puma announced Mr. Gulden was leaving after nine years at the top. The news sent the companies’ shares in opposite directions, Adidas gaining more than 20%, while Puma lost ground.


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