Reliance is India’s most visible corporate in media, says Wizikey report


Oil to chemical, retail and telecom conglomerate Reliance Industries Ltd has topped the 2022 Wizikey News Score ranking as the country’s most visible corporate in the media.

Reliance Industries, led by Mukesh Ambani, has a NewsScore of 92.56 for 2022, becoming the first Indian company ever to cross the threshold of 90.

However, Reliance improved its news score from 84.9 in 2021.

This is the third year in a row when Reliance Industries has topped Wizikey’s Newsmakers rankings among all Indian corporates.

Wizikey’s News Score is the world’s first standardised metric to measure news visibility for brands and individuals using artificial intelligence, big data, machine learning and media intelligence.

The News Score takes into account various key criteria like the volume of news, headline presence, the reach of publications, and readership.

The score ranges from 0 to 100 and is based on monitoring of over 400,000 publications. It represents the media presence of a brand in publications that matter.

Coming back to Reliance, Wizikey measured the conglomerate’s score at 96.11k in the volume parameter, 15.24k under the headlines parameter, 6.58k under the publication parameter and 110.28 bn on the readership criteria – each parameter representing a wide 40-60 per cent gap over the second-placed State Bank of India.

Reliance Industries is followed by State Bank of India, ICICI Bank, Bharti Airtel, and One97 Communications in top 5.

“Wizikey’s News Score calculations for Reliance exclude standalone headline mentions of most visible consumer brands from Reliance like’ Jio’, ‘Mumbai Indians’, ‘Network18’, ‘Moneycontrol’, ‘Hamleys‘ and the like. Inclusion of all300 brands from Reliance’s portfolio in the search should have meaningfully enhanced Wizikey’s News Score even further,” a statement said on Tuesday.

The oil-to-telecom conglomerate reported a consolidated net profit for the second quarter (Q2) ended September 2022 at 13,656 crore, down 0.2% YoY. It was 13,680 crore in the corresponding quarter of last year (Q2FY22).

On a sequential basis, the profit after tax (PAT) fell 24%, as against 17,955 crore in the previous June quarter.

Reliance, which operates the world’s biggest oil refining complex, reported 33.7% increase in revenue from operations at 2.32 lakh crore in the quarter under review. The company had posted revenue of 1.74 lakh crore in the year-ago period.

Wizikey is a modern Media Monitoring and PR Management Software that helps companies monitor their news presence, measure their PR efforts and build meaningful relationships with reporters.


Catch all the Corporate news and Updates on Live Mint.
Download The Mint News App to get Daily Market Updates & Live Business News.



Source link