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Luxury carmaker BMW India expects growth volume to remain robust in 2023 as 2022 which is turning out to be the best year in terms of sales. The company looks to drive in multiple products, including electric sedan i7.
“For us, we believe it (sales momentum) will carry on for sure. We got fantastic products coming next year as well. We are starting with eight big launches with three being super big products, so I am very confident. We will grow in a very strong way in 2023 as well,” BMW Group India President Vikram Pawah told news agency PTI in an interaction.
He said that the domestic car market is witnessing a positive phase and is expected to carry forward to 2023 as well.
“People are looking at buying cars they have always dreamt of…families are looking at driving (for) holidays..so all this will help carry forward the momentum,” he said.
Economic challenges in terms of inflation and rising interest rates are there but those could be overcome with new products and the traction that is already there in the market, he said.
“In the car division if we look at both BMW and Mini brands, we are growing by around 40 per cent year-on-year already (November-end). This is going to be a defining year for us as we have already crossed the best ever sales number,” said BMW Group India President Vikram Pawah.
BMW India had sold 10,405 cars in 2018, its best yearly sales performance till date.
The company dispatched 8,236 BMW and 640 Mini units last year. BMW has one of the best electric vehicle portfolios in the country right now and the company will further add products next year, said BMW Group India President.
“We will add to that range over the next eight weeks. It will include the i7 as well early next year,” Pawah said.
BMW has already started with the product launches as it rolled out three products on Saturday. The company introduced the new M340i xDrive priced at ₹69.2 lakh (ex-showroom). It also launched an electrified sports utility vehicle XM tagged at ₹2.6 crore.
Besides, the company launched the S 1000 RR superbike with three trims priced up to ₹24.45 lakh.
The carmaker, sells products under BMW and Mini brands in the car segment and bikes under BMW Motorrad, is all set to introduce eight products over the next eight weeks in the country.
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John Miller has been writing about science, gaming, and tech culture for over a decade. He’s a top-rated reviewer with extensive experience helping people find the best deals on tech and more.
