New Delhi: As the hospitality sector witnesses a rebound, Marriott International, the American hospitality major that operates, franchises, and licenses hotels, is looking to go big with its India-specific campaigns. Khushnooma Kapadia, area director of marketing for Marriott International, said that weddings and food and beverage are increasingly crucial to the success of hospitality companies, and Marriott is responding by developing tailored high-impact campaigns. Edited excerpts:
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